Opinions expressed by Contractor the contributors are theirs.
Many companies went bankrupt during the lockdown and the lack of preparation to implement simple or complex software solutions did not give them the opportunity to remain competitive in their field of activity. In contrast, companies that have quickly adapted new solutions have circumvented these challenges.
As a Business Development Specialist at CodeRiders Software Development Company, I decided to do a quick “audit” into the travel industry and highlight the biggest technology challenges, losses, gains, and what’s new during the pandemic. .
To start: tourism businesses can download open source software accessible to all and allowing to digitize daily manual activities. However, it is less flexible and not personalized for a specific company.
Second, many companies prefer to hire a custom development team to create their ideal software. A business may also need to build a travel app to make it publicly available and charge money. The purpose of these bespoke options is to meet specific goals, including necessary features while eliminating confusing features.
Related: How Elite Hotel Status Is Changing In 2022
Business travel in augmented and virtual reality
AR and VR solutions give us the chance to experience real globe-trotting emotions while preventing this industry from reaching a dead end. For example, a travel agency organizes a cabin or cruise trip and virtually transfers its tourists from Hong Kong to Macau, from the port of Victoria across the South China Sea. All we need to do is join the journey with the click of a button.
According to TripAdvisor almost 42% of travelers use their smartphone to plan and book their trips. This gives tourism businesses no choice but to adapt services to smartphones. That’s why, almost all high-end hotels have mobile apps, taxi services use mobile apps (Uber, Yandex) and apps that were initially web-based have also become mobile, like Airbnb.
Related: Is the travel industry ready for a comeback?
internet of things
Currently, IoT is used to implement new updates in this industry, embed internet-connected sensors inside objects such as suitcases, cars, various buildings.
For example, some hotels already offer an application to their visitors that allows them to interact with the television or other electronic devices in the rooms. Using tracking tools, users also have the ability to check where their suitcases are. This naturally decreases the possibility of lost or confused baggage at airports or other public places.
COVID tracking apps and interactive web maps make international travel safer and more traceable. These solutions also allow us to always stay informed of changing regulations, allowing us to organize and manage our travel plans accordingly. Some companies or state institutions go even further and implement digital ID to control the COVID database, such as verification of green zone, red zone, essential travel or immunity/vaccine passports.
As with all the other solutions listed above, Big Data is a powerful tool to easily and successfully manage your business and double the return on investment. The marketing departments of almost all hotels use their visitor data, build statistics and buyer personas for successful marketing campaigns. Nowadays, open source marketing tools offer enough opportunities for successful targeting and retargeting. However, all this work takes time.
Big data accelerates this process by offering more personalized and detailed solutions, such as applications that examine the database of visitors, segment them into small groups based on this information, such as the amount of money they have spent, their country of origin, the reasons for the trip and cross-checks this information with public data from government sources.
On the other hand, classic and traditional travel agencies are now setting up travel management platforms. These travel management systems bring additional revenue to travel agencies, boost their brand awareness and facilitate the user experience. The system has enough features to offer comprehensive customizable travel plans. Users can create complex, simple, short or long tours with interactive solutions while exploring destinations, routes, designing itineraries, choosing booking options and paying securely online. Tour experts receive travelers’ plans, check if everything is correct and verify quality.
Automation in the travel industry is not an innovation; professionals use state-of-the-art technological solutions to reduce not only the risk of the virus spreading but also human error.
These have proven their importance during the pandemic, while tools such as UV-C disinfection robots at Heathrow Airport, imaging of Al-powered terminals at Beijing train stations have been in high demand since 2020. .
Although currently blockchain is mainly associated with finance, it is initially created to transfer the world and will not bypass tourism either. Adding simple payment solutions, implementing food and beverage app functionality, and restaurant app functionality are now on the menu. Another example is IBM’s blockchain-based digital health pass which allows specific organizations to set their own criteria such as COVID-19 test results and temperature scans. Slowly but firmly blockchain is being used to identify passengers, ensure easy and secure payments.
Being aware of what’s new and using technological opportunities ensures our smooth transition to this new reality.
Related: Virtual tours for foreign buyers and support for exporters: Moscow takes a look at industry and export