The best attitude for business


Overturning “bad attitudes” has long been a popular theme in television and film. The settings for these conflicts can be found in military boot camps, offices, high school dramas, or any number of action movies, where a team is on a life-and-death mission, and an apple rotten just doesn’t want to get along. Eventually, the rebel arrives and might even lay down his life for the good of the team.

Bad attitudes aren’t just the stuff of movies, and chances are you know such a person, who wouldn’t commit to a project, only to become a great contributor in due time.

Business owners can, and probably all too often, choose to cling to another kind of “bad” attitude, the one that says they can run a successful business as an entrepreneur, manager, and technician all rolled into one. But the “profit attitude” described by Ron Collier, Ph.D., can change all that, once the business owner commits to focusing on the business rather than working in the business. .

Profit is an attitude ignores in its description of the time, effort and focus required to successfully run a business of any size.

“You have to give up some control to grow your business,” Collier writes, quoting Michael Gerber’s electronic myth: It’s when a person excels in a particular area of ​​expertise and therefore believes they could run a successful business that does that work.”

Profit is an attitude: the strategies you need to maximize your profits is a new book for HVAC and plumbing dealers and territory managers by Ron Collier, Ph.D., author, keynote speaker, business management and sales consultant, and entrepreneur, who has been helping turn businesses around since 1984, including many HVAC and plumbing companies. “If you work more than 40 hours a week and have less time to spend with family and friends than when you worked elsewhere, this book is for you,” Collier writes. “My new book will teach dealers how to make money in the contracting industry. I share my knowledge from my 37 years of consulting and over 6,000 clients.”

In Profit is an attitude: the strategies you need to maximize your profits, Collier takes the business owner (or future business owner) down the road to making a business profitable. It starts with the need for a solid financial foundation, a marketing plan and a sales strategy. Profit is an attitude is useful to a business planner in the many details that Collier provides as essential to laying a solid foundation, from business management software to finding an accountant, to understanding an income statement of base.

Collier explains all the major operating expenses and business planning steps, as well as the need to make enough profit to make it all worthwhile. Topics include an understanding of working capital, return on investment, short-term ratios, an explanation of accounts receivable, return on equity and pricing for profit, Collier’s favorite subject.

“Most business owners start a business not understanding pricing and go bankrupt not understanding pricing. I want to change that,” he wrote. The Pricing for Profit chapter is comprehensive in its discussion of pricing strategies that cover cost of goods sold, cash flow, variable and fixed overhead, and how to ensure a large profit for the bottom line. Collier writes, “Pricing is probably the number one key to profitability and should never be taken lightly. If your products are priced to make you money and the price is favorable to the market, you’ll have a solid business if you can keep the money you earn.”

Profit is an attitude ignores in its description of the time, effort and focus required to successfully run a business of any size. Beyond pricing, topics include advertising, determining benefits, salary structure, cost control, marketing, hiring, lead generation, and overall business organization.

By closely following Ron Collier’s business principles, your best HVAC “attitudes” will be profit and success.

Profit is an attitude can be ordered at


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